Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik

by Bárbara Castillo-Abdul, Mónica Bonilla-del-Río, Estela Núñez-Barriopedro
Published 2021-03-01

Kid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels

by Bárbara Castillo-Abdul, Luis M. Romero-Rodríguez, Ana Larrea-Ayala
Published 2020-09-01

‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content

by Bárbara Castillo-Abdul, Daniela Jaramillo-Dent, Luis M. Romero-Rodríguez
Published 2021-04-01

Fake news de humor y sátira y actitudes hacia la política: análisis comparativo del realismo percibido y los sentimientos de eficacia, alienación y cinismo en estudiantes de comuni...

by Luis M. Romero-Rodríguez, Ana Luisa Valle-Razo, Bárbara Castillo-Abdul
Published 2021-07-01

Comportamiento del mercado digital respecto a la moda sostenible: Estudio de caso de influencers españolas

by Bárbara Castillo-Abdul, Luis M. Romero-Rodríguez, Erika-Lucia González-Carrión
Published 2020-01-01

Learning Leaders: Teachers or Youtubers? Participatory Culture and STEM Competencies in Italian Secondary School Students

by Javier Gil-Quintana, Viviana Malvasi, Bárbara Castillo-Abdul, Luis M. Romero-Rodríguez
Published 2020-09-01