Managing destination brand vs. location brand: conceptual and practical challenges

by Boban Melović, Vanja Kljajević
Published 2017-12-01

Managing destination brand vs. location brand: conceptual and practical challenges

by Boban Melović, Vanja Kljajević
Published 2017-12-01

THE IMPORTANCE OF OBSERVING THE DIFFERENCE IN WEBSITE EVALUATIONS OBTAINED FROM DIFFERENT PERSPECTIVES

by Biljana Rondović, Julija Cerović, Tamara Đuričković, Boban Melović
Published 2017-06-01

Satisfaction as a Determinant of Customer Loyalty Towards Mobile Communication

by Boban Melovic, Slavica Mitrovic, Tamara Markovic, Ana Nesic, Ida Vajčnerová
Published 2014-01-01

Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market—Relevance for Sustainable Agriculture Business Development

by Boban Melović, Dragana Cirović, Tamara Backovic-Vulić, Branislav Dudić, Katarina Gubinova
Published 2020-10-01

Research of Attitudes Toward Online Violence—Significance of Online Media and Social Marketing in the Function of Violence Prevention and Behavior Evaluation

by Boban Melović, Anđela Jakšić Stojanović, Tamara Backović, Branislav Dudić, Zuzana Kovačičová
Published 2020-12-01

The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Marke...

by Boban Melovic, Dragana Cirovic, Branislav Dudic, Tamara Backovic Vulic, Michal Gregus
Published 2020-02-01

Perceptions and Attitudes of Parents Toward Vaccination of Children in Western Balkan Countries: Trust in the Function of Improving Public Health

by Boban Melovic, Andjela Jaksic Stojanovic, Tamara Backovic Vulic, Mehmet Emin Baynazoğlu
Published 2021-01-01

Evaluating Relations between Originality, Efficiency, Conformism and Entrepreneurial Potential of Students in a Fast Changing Business Environment

by Mia Maric, Mladen Subotic, Branislav Dudic, Boban Melovic, Natasa Brankovic, Stevan Milisavljevic
Published 2021-02-01

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

by Boban Melovic, Andjela Jaksic Stojanovic, Tamara Backovic Vulic, Branislav Dudic, Eleonora Benova
Published 2020-08-01

Binary Programming Model for Rostering Ambulance Crew-Relevance for the Management and Business

by Aleksandra Marcikic Horvat, Branislav Dudic, Boris Radovanov, Boban Melovic, Otilija Sedlak, Monika Davidekova
Published 2021-12-01