The influence of selected senses on consumer experience: A brandy case

by Chris Pentz, Charlene Gerber
Published 2013-05-01

Brand recognition in television advertising: The influence of brand presence and brand introduction

by Charlene Gerber, Marlize Terblanche-Smit, Tracey Crommelin
Published 2014-05-01

The impact of social media on recruitment: Are you LinkedIn?

by Tanja Koch, Charlene Gerber, Jeremias J. de Klerk
Published 2018-05-01

The familiar versus the unfamiliar: Familiarity bias amongst individual investors

by Annalien De Vries, Pierre D. Erasmus, Charlene Gerber
Published 2017-02-01

A marketing perspective on the impact of financial and non-financial measures on shareholder value

by Charlene Gerber, Pierre D Erasmus, Nic S Terblanche, Delia Schmidt
Published 2013-05-01