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Diana Gavilán
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Diana Gavilán
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Diana Gavilán
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1
Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery
by
Diana
Gavilan
,
Maria Avello
Published 2020-11-01
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Article
2
Influence of the perception of different types of store brands on consumer typologies and satisfaction levels
by
Carmen Abril
,
Diana
Gavilan
,
Maria Avello
Published 2010-01-01
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Article
3
Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs
by
Silvia Villaverde
,
Diana
Gavilan
,
Maria Avello
Published 2018-01-01
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Article
4
Las mujeres en las series de ficción: el punto de vista de las mujeres
by
Diana
Gavilán
,
Gema Martínez-Navarro
,
Raquel Ayestarán
Published 2019-11-01
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Article
5
Influencia social online: nuevas tecnologías en la comunicación del sector turístico
by
Diana
Gavilan
,
Gema Martínez-Navarro
,
Susana Fernández-Lores
Published 2017-07-01
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Article
6
The influence of Online Ratings on Film Choice: Decision Making and Perceived Risk
by
Diana
Gavilan
,
Susana Fernández-Lores
,
Gema Martinez-Navarro
Published 2019-06-01
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Article
7
Universitarios y redes sociales informativas: Escépticos totales, moderados duales o pro-digitales
by
Diana
Gavilan
,
Gema Martinez-Navarro
,
Susana Fernández-Lores
Published 2017-10-01
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Article
8
An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business
by
Rocío G. Martínez
,
Ramon A. Carrasco
,
Cristina Sanchez-Figueroa
,
Diana
Gavilan
Published 2021-08-01
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Article
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