Modelización del comportamiento del consumidor a favor de las energías renovables: Un estudio basado en las opiniones de los consumidores potenciales

by Diego Gómez Carmona, Francisco Muñoz-Leiva, Francisco J. Liébana-Cabanillas
Published 2017-11-01

What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study

by Diego Gómez-Carmona, Francisco Muñoz-Leiva, Alberto Paramio, Francisco Liébana-Cabanillas, Serafín Cruces-Montes
Published 2021-04-01

Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads

by Diego Gómez-Carmona, Serafín Cruces-Montes, Pedro Pablo Marín-Dueñas, César Serrano-Domínguez, Alberto Paramio, Antonio Zayas García
Published 2021-05-01