Don Norman
![Norman in 2005](https://upload.wikimedia.org/wikipedia/commons/e/e6/Donald_Norman_at_AWF05.jpg)
Much of Norman's work involves the advocacy of user-centered design. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs. To this end, Norman named his website with the initialism ''JND'' (just-noticeable difference) to signify his endeavors to make a difference. Provided by Wikipedia
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3by Wilbert Tabone, Joost de Winter, Claudia Ackermann, Jonas Bärgman, Martin Baumann, Shuchisnigdha Deb, Colleen Emmenegger, Azra Habibovic, Marjan Hagenzieker, P.A. Hancock, Riender Happee, Josef Krems, John D. Lee, Marieke Martens, Natasha Merat, Don Norman, Thomas B. Sheridan, Neville A. StantonGet full text
Published 2021-03-01
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