Conveniently healthy: The impact of health endorsements on brand trust, brand loyalty and brand equity in Fast Moving Consumer Goods convenience versus shopping goods

by Elsamari Botha, Georgina Creaven, Jenna Mandy
Published 2020-04-01

Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

by Abdul Bashiru Jibril, Michael Adu Kwarteng, Michal Pilik, Elsamari Botha, Christian Nedu Osakwe
Published 2020-01-01