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Gabor Hetenyi
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Gabor Hetenyi
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PLS Modelling of Factors Aff ecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms
by
Gabor
Hetenyi
,
Attila Lengyel
,
Magdolna Szilasi
Published 2019-01-01
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2
Quantitative analysis of qualitative data: Using voyant tools to investigate the sales-marketing interface
by
Gabor
Hetenyi
,
Attila Dr. Lengyel
,
Magdolna Dr. Szilasi
Published 2019-11-01
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