Cross-cultural analysis of neuroelectrical cognitive and emotional variables during the appreciation of TV commercials

by Giovanni Vecchiato, Wanzeng Kong, Anton Giulio Maglione, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni
Published 2014-11-01

A Neuroelectrical Brain Imaging Study on the Perception of Figurative Paintings against Only their Color or Shape Contents

by Anton G. Maglione, Ambra Brizi, Giovanni Vecchiato, Dario Rossi, Arianna Trettel, Enrica Modica, Fabio Babiloni, Fabio Babiloni
Published 2017-07-01

Neuroelectrical Correlates of Trustworthiness and Dominance Judgments Related to the Observation of Political Candidates

by Giovanni Vecchiato, Jlenia Toppi, Anton Giulio Maglione, Elzbieta Olejarczyk, Laura Astolfi, Donatella Mattia, Alfredo Colosimo, Fabio Babiloni
Published 2014-01-01

Different Perception of Musical Stimuli in Patients with Monolateral and Bilateral Cochlear Implants

by Anton Giulio Maglione, Giovanni Vecchiato, Carlo Antonio Leone, Rosa Grassia, Franco Mosca, Alfredo Colosimo, Paolo Malerba, Fabio Babiloni
Published 2014-01-01

EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements

by Giovanni Vecchiato, Laura Astolfi, Alessandro Tabarrini, Serenella Salinari, Donatella Mattia, Febo Cincotti, Luigi Bianchi, Domenica Sorrentino, Fabio Aloise, Ramon Soranzo, Fabio Babiloni
Published 2010-01-01

The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology

by Laura Astolfi, Giovanni Vecchiato, Fabrizio De Vico Fallani, Serenella Salinari, Febo Cincotti, Fabio Aloise, Donatella Mattia, Maria Grazia Marciani, Luigi Bianchi, Ramon Soranzo, Fabio Babiloni
Published 2009-01-01

Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials

by Giovanni Vecchiato, Anton Giulio Maglione, Patrizia Cherubino, Barbara Wasikowska, Agata Wawrzyniak, Anna Latuszynska, Malgorzata Latuszynska, Kesra Nermend, Ilenia Graziani, Maria Rita Leucci, Arianna Trettel, Fabio Babiloni
Published 2014-01-01

On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research

by Giovanni Vecchiato, Laura Astolfi, Fabrizio De Vico Fallani, Jlenia Toppi, Fabio Aloise, Francesco Bez, Daming Wei, Wanzeng Kong, Jounging Dai, Febo Cincotti, Donatella Mattia, Fabio Babiloni
Published 2011-01-01