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Hair, J.F
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Hair, J.F
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Hair, J.F
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1
Definition, conceptualization and measurement of consumer-based retailer brand equity
by
Cliquet, G.
,
Hair
,
J.F
,
Troiville, J.
Published 2019
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Article
2
Marketing research in the 21st century: Opportunities and challenges
by
Hair
,
J.F
., Jr
,
Harrison, D.E
,
Risher, J.J
Published 2018
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Article
3
Development and validation of attitudes measurement scales: fundamental and practical aspects
by
Braga Junior, S.
,
da Silva, D.
,
Hair
,
J.F
., Jr
,
L.D.S. Gabriel, M.
Published 2019
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4
How to specify, estimate, and validate higher-order constructs in PLS-SEM
by
Becker, J.-M
,
Cheah, J.-H
,
Hair
,
J.F
., Jr
,
Ringle, C.M
,
Sarstedt, M.
Published 2019
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Article
5
Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
by
Fischer, A.
,
Gudergan, S.P
,
Hair
,
J.F
,
Menictas, C.
,
Nitzl, C.
,
Ringle, C.M
Published 2019
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Article
6
The inner and inter construct associations of the quality of data warehouse customer relationship data for problem enactment
by
Abril, Raul Mario
Published 2005
Other Authors:
“
...O'Keefe, B. :
Hair
,
J
.
F
. : Price, D....
”
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Related Subjects
Partial least squares
Path modeling
Attitude measurement
Attitudes scale
Big Data
Business research
Consumers' experiences
Data Analytics
Data Quality
Discrete choice modeling
Experiments
Hierarchical component models
Higher-order constructs
Marketing Analytics
Marketing Research
PLS-SEM
Quantitative methods
RBE dimensions
Retailer brand equity (RBE)
Retailer's strategy
Scale development
Scale validation
Second-order constructs
Store branding
Structural equation modeling
benchmarking
consumption behavior
equity
marketing
measurement method
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