Consideration-set heuristics

by Hauser, John R., Hauser, John R
Published 2017

Phenomena, theory, application, data, and methods all have impact

by Hauser, John R
Published 2017

A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)

by Hauser, John R.
Published 2012

The MIT Marketing Group

by Hauser, John R.
Published 2022

New developments in product-line optimization

by Hauser, John R.
Published 2015

The MIT Marketing Group

by Hauser, John R.
Published 2022

Recommending Products When Consumers Learn Their Preference Weights

by Dzyabura, Daria, Hauser, John R.
Published 2020

Identifying Customer Needs from User-Generated Content

by Timoshenko, Artem, Hauser, John R
Published 2020

Identifying Customer Needs from User-Generated Content

by Timoshenko, Artem, Hauser, John R
Published 2019

Learning from Experience, Simply

by Lin, Song, Zhang, Juanjuan, Hauser, John R.
Published 2015

Self-Reflection and Articulated Consumer Preferences

by Hauser, John R., Dong, Songting, Ding, Min
Published 2014

The Strategic Implications of Scale in Choice-Based Conjoint Analysis

by Hauser, John R, Eggers, Felix, Selove, Matthew
Published 2020

Marketing and Data Science: Together the Future is Ours

by Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R
Published 2020

Competitive information, trust, brand consideration and sales: Two field experiments

by Liberali, Guilherme, Urban, Glen L, Hauser, John R
Published 2017

Editorial-Marketing Science and Big Data

by Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R
Published 2017

Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph

by Liberali, Guilherme (Gui), Hauser, John R, Urban, Glen L
Published 2017

Website Morphing

by Hauser, John R., Urban, Glen L., Liberali, Guilherme, Braun, Michael
Published 2010

Is deep learning a game changer for marketing analytics?

by Urban, Glen L, Timoshenko, Artem, Dhillon, Paramveer S., Hauser, John R
Published 2021