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Heinberg, M.
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Heinberg, M.
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Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect
by
Guo, X.
,
Heinberg
,
M
.
,
Zou, S.
Published 2019
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Related Subjects
cultural respect
culturally mixed symbolic products
emerging markets
global brands
perceived brand globalness
product local iconness
social categorization theory
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