The background music-content congruence of TV advertisements: A neurophysiological study

by Jose M. Ausín, Enrique Bigne, Javier Marín, Jaime Guixeres, Mariano Alcañiz
Published 2021-05-01

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

by Jose M. Ausin-Azofra, Enrique Bigne, Carla Ruiz, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
Published 2021-02-01

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

by Jaime Guixeres, Enrique Bigné, Jose M. Ausín Azofra, Mariano Alcañiz Raya, Adrián Colomer Granero, Félix Fuentes Hurtado, Valery Naranjo Ornedo
Published 2017-10-01

Immediate and after effects of transcranial direct-current stimulation in the mouse primary somatosensory cortex

by Carlos A. Sánchez-León, Isabel Cordones, Claudia Ammann, José M. Ausín, María A. Gómez-Climent, Alejandro Carretero-Guillén, Guillermo Sánchez-Garrido Campos, Agnès Gruart, José M. Delgado-García, Guy Cheron, Javier F. Medina, Javier Márquez-Ruiz
Published 2021-02-01