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Kornieiev, V.
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Media Branding and Brand Management: Promotion Strategies of Ukrainian National TV Channels during COVID-19 Pandemic
by
Bashuk, A.
,
Bilan, N.
,
Glushkova, T.
,
Kornieiev
,
V
.
,
Netreba, M.
,
Shalman, T.
Published 2022
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Related Subjects
COVID-19
TV
Ukraine
branding strategy
marketing activity
media
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