Examining the ParticipACTION brand using the brand equity pyramid

by Berry, T.R, Dacin, P.A, Faulkner, G., Latimer-Cheung, A.E, Lithopoulos, A., O’Reilly, N., Rhodes, R.E, Spence, J.C, Tremblay, M.S, Vanderloo, L.M
Published 2018