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Lebogang Mototo
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Lebogang Mototo
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Lebogang Mototo
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1
Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity
by
Sorina Vasile
,
Lebogang
Mototo
,
Tinashe Chuchu
Published 2021-05-01
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Article
2
The effect of advertising on brand attitudes and perceived brand value: the case of South African township youth luxury brand choices.
by
Khensane Nkomo
,
Lebogang
Mototo
,
Tinashe Chuchu
Published 2017-01-01
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Article
3
An Analysis of the Intention of Consumers to Adopt Branded Mobile Applications in South Africa
by
Pierre Minnaar
,
Lebogang
Mototo
,
Tinashe Chuchu
Published 2020-03-01
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Article
4
Does online ideal self-matter? Consumer perceptions of online brand advertisement
by
Aimee Peta Waterson
,
Lebogang
Mototo
,
Tinashe Chuchu
Published 2021-08-01
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Article
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