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Luan, Wen Ting
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Luan, Wen Ting
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Luan, Wen Ting
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1
遊戲式廣告效果的探討:遊戲娛樂性高低與一致性(遊戲內容─產品特性)對廣告記憶與態度的影響
by
欒雯婷
,
Luan
,
Wen
Ting
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2
The effects of advergames: an exploration of entertainment and the congruity between game features and product attributes.
by
Luan
,
Wen
Ting
,
欒雯婷
Published 2010
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