A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description

by Lydia González-Serrano, Pilar Talón-Ballestero, Sergio Muñoz-Romero, Cristina Soguero-Ruiz, José Luis Rojo-Álvarez
Published 2021-12-01

Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management

by Lydia González-Serrano, Pilar Talón-Ballestero, Sergio Muñoz-Romero, Cristina Soguero-Ruiz, José Luis Rojo-Álvarez
Published 2019-04-01