Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising

by Manijeh Bahrainizadeh, Adel Pourdehghan
Published 2015-09-01

Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method

by Manijeh Bahrainizadeh, Mahdiehsadate Alavizadeh, FAriba Hashemifard
Published 2018-06-01

Market segmentation of coastal tourists with The self organizing maps approach

by Manijeh Bahrainizadeh, Majid Esmaeilpoor, Donya Kabiri Fard
Published 2017-02-01

Importance-Performance Analysis of Service Attributes based on Customers Segmentation with a Data Mining Approach: a Study in the Mobile Telecommunication Market in Yazd Province

by Seyed Yaghoub Hosseini, Manijeh Bahrainizadeh, Alireza Ziaei Bideh
Published 2012-12-01