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Marcelo Royo-Vela
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Marcelo Royo-Vela
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Marcelo Royo-Vela
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1
Value Co-Creation Process and Measurement in 4.0 SMEs: An Exploratory Research in a B2B Marketing Innovation Context
by
Marcelo
Royo
-
Vela
,
Mariell Velasquez Serrano
Published 2021-02-01
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Article
2
Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors
by
Leonardo Ortegón-Cortázar
,
Marcelo
Royo
-
Vela
Published 2019-01-01
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Article
3
Brand image and lexicographic analysis: an application to shopping malls
by
Leonardo Ortegón Cortazar
,
Marcelo
Royo
Vela
Published 2015-10-01
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Article
4
El turismo rural-cultural: un modelo de gestión del marketing turístico a nivel local basado en la medida de la imagen del destino
by
Marcelo
Royo
Vela
,
Christian Serarols Tarrés
Published 2005-01-01
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Article
5
UN ANÁLISIS DE SEGMENTACIÓN Y PERFIL DE LOS SEGMENTOS DE LOS USUARIOS DE VUELOS DE BAJO COSTE
by
Marcelo
Royo
Vela
,
Esther Martínez García
Published 2010-01-01
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Article
6
Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit
by
Leonardo Ortegón-Cortázar
,
Marcelo
Royo
-
Vela
Published 2017-07-01
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Article
7
ACTITUD DEL RESIDENTE HACIA EL TURISMO Y EL VISITANTE: FACTORES DETERMINANTES EN EL TURISMO Y EXCURSIONISMO RURAL-CULTURAL
by
Marcelo
Royo
Vela
,
María Eugenia Ruiz Molina
Published 2009-01-01
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Article
8
El uso de GPS para el análisis del comportamiento espacio-temporal de los turistas. Pre-test en el Valle de Boí
by
José A. Donaire
,
Núria Galí
,
Marcelo
Royo
-
Vela
Published 2015-01-01
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Article
9
Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX
by
Marcelo
Royo
-
Vela
,
Inés Küster-Boluda
,
Natalia Vila-López
Published 2005-01-01
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Article
10
Oferta y demanda en el mercado turístico homosexual: una propuesta de estrategias de intercambio para la mejora del marketing en el segmento
by
Caryn Moner Korflür
,
Marcelo
Royo
Vela
,
María Eugenia Ruiz Molina
Published 2007-01-01
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Article
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