Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

by Mersid POTURAK, Sumeja SOFTIĆ
Published 2019-05-01

Marketing Factors Affecting Leasing Selection in Bosnia and Herzegovina: Case Study on VB Leasing

by Almir Ljeskovica, Mersid Poturak
Published 2014-06-01

The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers

by Mersid POTURAK, Merve TURKYILMAZ
Published 2018-12-01

Students Perceptions about Celebrity Endorsement

by Mersid Poturak, Nedim Kadrić
Published 2013-01-01

Peoples Perception About Ethnocentrism in BIH

by Dalila Salkanović, Mersid Poturak
Published 2014-07-01

Students Perception about Financial Literacy: Case Study of International Burch University

by Minela Hadzic, Mersid Poturak
Published 2014-06-01

Students Perceptions on University Selection, Decision Making Process: A Case Study in Kurdistan Region of Iraq

by Taylan Budur, Chnar Abdullah Rashid, Mersid Poturak
Published 2018-09-01

Effectiveness of Transformational Leadership among Different Cultures

by Mersid Poturak, Ensar Mekić, Nereida Hadžiahmetović, Taylan Budur
Published 2020-09-01