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Mohd Amirul Adenan
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COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER
by
Mohd
Amirul
Adenan
,
Jati Kasuma Ali
,
Dayang Humida Abang Abdul Rahman
Published 2018-03-01
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