Paul Glimcher

Paul W. Glimcher (born November 3, 1961) is an American neuroeconomist, neuroscientist, psychologist, economist, scholar, and entrepreneur. He is one of the foremost researchers focused on the study of human behavior and decision-making, and is known for his central role in founding and developing the field of neuroeconomics which takes an interdisciplinary approach to understanding how humans make decisions. Glimcher also founded the Institute for the Study of Decision Making at New York University (NYU). Today he serves as Chair of the Department of Neuroscience and Director of the Neurosciences Institute at NYU's Grossman School of Medicine.

Glimcher holds the Julius Silver, Rosyln S. Silver and Enid Silver Winslow Chair of Neural Science at NYU in the College of Arts and Sciences where he also holds professorial appointments in Economics and Psychology, and in Neuroscience and Physiology in NYU School of Medicine. He is also the founder of the HUMAN Project, a large-scale interdisciplinary longitudinal study, and Datacubed Health, a start-up company focused on developing and marketing new Software-as-a-Service (PaaS) technologies in the healthcare industry and biomedical/behavioral research domain.

In addition to the many books and scholarly papers he's written in the field of neuroeconomics, he is the lead editor of the textbook, ''Neuroeconomics: Decision-Making and the Brain'', now in its second edition. Provided by Wikipedia