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Prerna Bamoriya
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Prerna Bamoriya
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1
Can ‘Mobile Platform’ and ‘Permission Marketing’ dance a tango to the consumers' tune? Modeling adoption of ‘SMS based Permission Advertising’
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Prerna
Bamoriya
Published 2015-12-01
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2
Beyond the Obvious: Standardization and Interoperability Issues in Mobile Banking in India
by
Prerna
Bamoriya
,
Preeti Singh
Published 2013-12-01
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