DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION

by Febrina Mahliza, Prita Prasetya
Published 2021-05-01

New taxonomy of relationship value and the moderating effect of relationship age: An empirical study in manufacturer-retailers partnership

by Prita Prasetya, Mukhamad Najib, Agus W. Soehadi
Published 2020-07-01

CONCEPTUALIZATION AND MEASUREMENT OF RELATIONSHIP VALUE: PRINCIPAL-RETAILER CONTEXT

by Prita Prasetya, Mukhamad Najib, Agus W. Soehadi, Setiadi Djohar
Published 2019-06-01