Rafael Serrano

Rafael Serrano Quevedo is a Spanish businessman and investor.

As the Chief Executive officer of Prime Investors Capital (PIC), Serrano purchased the lease to Admiralty Arch, a building in London, and led the funding and development of the Bulgari Hotel and Residences in Knightsbridge.

In August 2013, PIC was granted full planning permission by Westminster City Council to restore and convert Admiralty Arch into a 100-room luxury hotel, private residences and private members' club. The restoration of Admiralty Arch remain fully ongoing. Prime Investors Capital and Rafael Serrano won the bid and led the transformation and restoration of the iconic British landmark into the new and only Waldorf Astoria Hotel and Residences. Thanks to Serrano's strategic vision and execution this quickly became one of the most successful privatised real estate transactions in the United Kingdom. Provided by Wikipedia