Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations

by Caio Moreno, Ramón Alberto Carrasco, Enrique Herrera-Viedma
Published 2019-12-01

A hybrid model for decision-making in the information and Communications Technology sector

by Andrés Cid-López, Miguel J. Hornos, Ramón Alberto Carrasco, Enrique Herrera-Viedma
Published 2015-09-01

A Fuzzy Linguistic RFM Model Applied to Campaign Management

by Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Enrique Herrera-Viedma
Published 2019-03-01

A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector

by Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Ana Pedreño-Santos, Enrique Herrera-Viedma
Published 2018-08-01