THE ANALYTICAL INSIGHT INTO CUSTOMER PERCEPTION OF QUALITY DETERMINANTS OF THE E-COMMERCE MODEL BUSINESS-TO-CONSUMER SUBJECTS IN THE CENTRAL EUROPEAN COUNTRIES

by Radovan Bačík, Zsuzsanna Katalin Szabo, Richard Fedorko
Published 2014-12-01

THE CUSTOMER’S BRAND EXPERIENCE IN THE LIGHT OF SELECTED PERFORMANCE INDICATORS IN THE SOCIAL MEDIA ENVIRONMENT

by Beata Gavurova, Radovan Bacik, Richard Fedorko, Ludovit Nastisin
Published 2018-06-01

Quantitative study of selected Facebook marketing communication engagement factors in the optics of different post types

by Ľudovit Nastišin, Richard Fedorko, Vladimir Vavřečka, Radovan Bačik, Martin Rigelsky
Published 2019-07-01

Comparison of influence of selected viral advertising attributes on shopping behavior of Millennials – empirical study

by Martin Mudrik, Martin Rigelsky, Beata Gavurova, Radovan Bačik, Richard Fedorko
Published 2020-07-01

Differences in financial performance between various categories of hotels in the Visegrad Group countries

by Radovan Bacik, Richard Fedorko, Beata Gavurova, Viera Ivankova, Martin Rigelsky
Published 2020-06-01

Quantitative study of selected Facebook marketing communication engagement factors in the optics of different post types

by Ľudovit Nastišin, Richard Fedorko, Vladimir Vavřečka, Radovan Bačik, Martin Rigelsky
Published 2019-07-01

The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic

by Viktória Ali Taha, Tonino Pencarelli, Veronika Škerháková, Richard Fedorko, Martina Košíková
Published 2021-02-01

Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers

by Tonino Pencarelli, Viktória Ali Taha, Veronika Škerháková, Tomáš Valentiny, Richard Fedorko
Published 2019-12-01