Optimizing the Frequency Capping: A Robust and Reliable Methodology to Define the Number of Ads to Maximize ROAS

by Jesús Romero Leguina, Ángel Cuevas Rumin, Rubén Cuevas Rumin
Published 2021-07-01

Digital Marketing Attribution: Understanding the User Path

by Jesús Romero Leguina, Ángel Cuevas Rumín, Rubén Cuevas Rumín
Published 2020-11-01

Is Blockchain Ready to Revolutionize Online Advertising?

by Matti Antero Parssinen, Mikko Kotila, Ruben Cuevas Rumin, Amit Phansalkar, Jukka Manner
Published 2018-01-01

Large-Scale Analysis of User Exposure to Online Advertising on Facebook

by Aritz Arrate Galan, Jose Gonzalez Cabanas, Angel Cuevas, Maria Calderon, Ruben Cuevas Rumin
Published 2019-01-01