Effects of Entrepreneurial Orientation on Business Performance: The Mediating Role of Customer Satisfaction—A Formative–Reflective Model Analysis

by Héctor Cuevas-Vargas, Neftalí Parga-Montoya, Rudy Fernández-Escobedo
Published 2019-06-01

The Relation Between Adoption of Information and Communication Technologies and Marketing Innovation as a Key Strategy to Improve Business Performance

by Hector Cuevas-Vargas, Rudy Fernandez-Escobedo, Hector A. Cortes- Palacios, Lidia Ramirez-Lemus
Published 2021-06-01