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Schreier, Martin
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Schreier, Martin
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Schreier, Martin
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1
The value increment of mass-customized products: An empirical assessment
by
Schreier
,
Martin
Published 2006
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2
Product Uniqueness as a Driver of Customer Utility in Mass Customization
by
Franke, Nikolaus
,
Schreier
,
Martin
Published 2007
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3
Product uniqueness as a driver of customer utility in mass customization
by
Franke, Nikolaus
,
Schreier
,
Martin
Published 2008
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4
Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment
by
Franke, Nikolaus
,
Schreier
,
Martin
Published 2010
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5
Why Customers Value Self-Designed Products: The Importance of Process Effort and Enjoyment
by
Franke, Nikolaus
,
Schreier
,
Martin
Published 2010
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6
Extending lead user theory: Antecedents and consequences of consumers' lead userness
by
Schreier
,
Martin
,
Prügl, Reinhard Wilhelm
Published 2008
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7
Complementing mass customization toolkits with user communities: How peer input improves customer self-design
by
Franke, Nikolaus
,
Keinz, Peter
,
Schreier
,
Martin
Published 2008
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8
Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design
by
Franke, Nikolaus
,
Keinz, Peter
,
Schreier
,
Martin
Published 2008
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9
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
by
Schreier
,
Martin
,
Oberhauser, Stefan
,
Prügl, Reinhard Wilhelm
Published 2007
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10
Integrating Problem Solvers from Analogous Markets in New Product Ideation
by
Franke, Nikolaus
,
Poetz, Marion K.
,
Schreier
,
Martin
Published 2014
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11
Finding Commercially Attractive User Innovations: A Test of Lead-User Theory
by
Franke, Nikolaus
,
von Hippel, Eric
,
Schreier
,
Martin
Published 2006
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12
Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account
by
Dahl, Darren W.
,
Fuchs, Christoph
,
Schreier
,
Martin
Published 2015
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13
Finding commercially attractive user innovations: A test of lead user theory
by
Franke, Nikolaus
,
von Hippel, Eric
,
Schreier
,
Martin
Published 2006
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14
All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands
by
Christoph , Fuchs
,
Prandelli, Emanuela
,
Schreier
,
Martin
,
Dahl, Darren W.
Published 2013
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