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Shaohong Mu
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Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage
by
Ijaz Hussain
,
Shaohong
Mu
,
Muhammad Mohiuddin
,
Rizwan Qaiser Danish
,
Shrafat Ali Sair
Published 2020-04-01
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