CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT- A CASE STUDY ON HEINEKEN (B)

by Silvia AVASILCAI, Gabriela RUSU
Published 2015-09-01

CO-CREATION INNOVATION IN CONSUMER GOODS INDUSTRY, THE CASE OF BARILLA GROUP

by Adriana Bujor, Silvia Avasilcai
Published 2014-11-01

PRO - ACTIVE CONSUMERS ENGAGEMENT AS DRIVER OF CO - INNOVATION - THE CASE OF ELECTROLUX (A)

by Elena Galateanu (Avram), Silvia Avasilcai
Published 2014-11-01

ASSESSING FINANCIAL PERFORMANCE OF COMPANIES MANUFACTURING INDUSTRIAL GOODS. EVIDENCE ON PERFORMANCE DYNAMICS IN THE PERIOD BEFORE AND AFTER THE CRISIS

by Mihaela Brîndușa TUDOSE, Silvia AVASILCĂI, Radu GOLBAN
Published 2019-12-01

Performance Management for Growth: A Framework Based on EVA

by Mihaela Brindusa Tudose, Valentina Diana Rusu, Silvia Avasilcai
Published 2021-03-01

Sustainable Environmental Management System Integration and Business Performance: A Balance Assessment Approach Using Fuzzy Logic

by Ionut Viorel Herghiligiu, Ioan-Bogdan Robu, Marius Pislaru, Adrian Vilcu, Anca Laura Asandului, Silvia Avasilcăi, Catalin Balan
Published 2019-09-01