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Sugandha Aggarwal
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Sugandha Aggarwal
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1
Multi-criteria media mix decision model for advertising multiple product with segment specific and mass media
by
Sugandha
Aggarwal
,
Anshu Gupta
,
P.C. Jha
Published 2014-12-01
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Article
2
Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market
by
Sugandha
Aggarwal
,
Anshu Gupta
,
Kannan Govindan
,
P. C. Jha
,
Ieva Meidutė
Published 2014-03-01
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