Incentives on E-Commerce App Downloads in Medium Apps: A Case Study on the Effects of Coupons and Bonus Points

by Atilla Wohllebe, Thomas Stoyke, Szilárd Podruzsik
Published 2020-11-01

Influence of the Net Promoter Score of Retailers on the Willingness of Consumers to Install Their Mobile App

by Atilla Wohllebe, Florian Ross, Szilárd Podruzsik
Published 2020-11-01

Mobile Apps in Retail: Determinants of Consumer Acceptance – A Systematic Review

by Atilla Wohllebe, Phyllis Dirrler, Szilárd Podruzsik
Published 2020-12-01

Influence of Design Elements of Mobile Push Notifications on Mobile App User Interactions

by Atilla Wohllebe, Manuel Rolf Adler, Szilárd Podruzsik
Published 2021-08-01

Mobile apps in retail: Effect of push notification frequency on app user behavior

by Atilla Wohllebe, Dirk-Siegfried Hübner, Uwe Radtke, Szilárd Podruzsik
Published 2021-05-01