Determining socio-demographic, psychographic and religiosity of green hotel consumer in Malaysia

by Mas'od, Adaviah, Thoo, Ai Chin
Published 2014

Emerging technologies with disruptive effects: a review

by Ab. Rahman, Airini, Abdul Hamid, Umar Zakir, Thoo, Ai Chin
Published 2017

Employee branding and service quality: the moderating effect of employees' role behavior

by Huam, Hon Tat, Sin, Kai Han, Thoo, Ai Chin, Rasli, Amran
Published 2015

A literature analysis on the relationship between external integration, environmental uncertainty and firm performance in Malaysian SMEs

by Thoo, Ai Chin, Abu Bakar, Abdul Hamid, Rasli, Amran, Huam, Hon Tat
Published 2014

The relationship between marketing mix and customer decision-making over travel agents: an empirical study

by Purna Satit, Rezky, Huam, Hon Tat, Rasli, Amran, Thoo, Ai Chin, Sukati, Inda
Published 2012

Exploring the influence of governmental policies on hybrid car purchase intention in Malaysia

by Kooi, Chung Leng, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Tan, Liat Choon
Published 2017

Moderating effect of trust between perceived value and customer brand engagement in SNSs

by Ho, Peng Han, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Huam, Han Tat
Published 2017

Understanding generation Y buying intention toward hybrid car in Johor Bahru

by Kooi, Chung Leng, Abdul Hamid, Abu Bakar, Thoo, Ai Chin, Zhang Dawei, Zhang Dawei
Published 2015

Entrepreneurial orientation and organizational performance of e-business in malaysia: the moderating role of external environment

by Adam, Sabrinah, Ramliy, Mohd. Khairuddin, Thoo, Ai Chin, Mas'od, Adaviah, Muharam, Farrah Merlinda
Published 2019

Revisit supply chain management: evolution, definition and benefits

by Thoo, Ai Chin, Huam, Han Tat, Sulaiman, Zuraidah, Choi, Sang Long, Wee, Sin Yi
Published 2017

Factors driving consumers participation in collaborative consumption with Airbnb

by Thoo, Ai Chin, Junaidi, Muhammad Hafizuddin, Sulaiman, Zuraidah, Mas'od, Adaviah, Zakuan, Norhayati, Adam, Sabrinah, Tan, Liat Choon
Published 2019

What drives women into entrepreneurial activities? view from Malaysia and Philippines

by Muharam, Farrah Merlinda, Israel, Marietta C., Thoo, Ai Chin, Sulaiman, Zuraidah, Abu Talib, Noraini, Abdul Kohar, Umar Haiyat, Meneses, Benita A., Daval Santos, Eliza O.
Published 2018