Venkatesh Shankar
Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Brierley Endowed Professor of Marketing and Academic Director of Brierley Institute for Customer Engagement at Cox School of Business, Southern Methodist University. He is the co-editor of the ''Handbook of Marketing Strategy'' and the author of ''Shopper Marketing''.Shankar is widely cited in Marketing Strategy, Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing and Branding. The ''Shankar-Spiegel Award'' is named in his honor. Provided by Wikipedia
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2by Gowri Meiyazhagan, Rajesh Raju, Sofi Beaula Winfred, Bhavani Mannivanan, Hemadev Bhoopalan, Venkatesh Shankar, Sathiya Sekar, Deepa Parvathi Venkatachalam, Ravishankar Pitani, Venkateshbabu Nagendrababu, Malini Thaiman, Kandaswamy Devivanayagam, Jeyakanthan Jayaraman, Raghunathan Ragavachary, Ganesh VenkatramanGet full text
Published 2015-01-01
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