Substantiation for the optimal strategy of risk management in marketing communicative activities of pharmaceutical enterprises based on mathematical model approach

by Anzhela Olkhovska, Volodymyr Malyi, Ihor Storozhenko
Published 2018-11-01

Methods of assessment of quality of partnership relations between pharmaceutical market entities in the medicine promotion system on the basis of multicriterial choice

by Anzhela Olkhovska, Volodymyr Malyi, Maryna Nessonova, Anna Chehrynets
Published 2020-12-01

Comparative overview of natural and cultural components of the marketing environment for tourism in Kazakhstan and Slovakia

by Oleksandr Dorokhov, Jaroslav Kultan, Abu Mukhammedov, Luidmyla Dorokhova, Volodymyr Malyi
Published 2020-12-01

Peculiarities of effective management of products assortment depending on different sizes of pharmacy chains

by Olga Posilkina, Iryna Bondarieva, Volodymyr Malyi, Iryna Timanyuk, Zhanna Mala
Published 2021-04-01

Scientific and methodological approaches to modeling the optimal strategy for increasing the competitiveness of pharmacy chains of different sizes

by Iryna Bondarieva, Volodymyr Malyi, Olga Posilkina, Zhanna Mala, Maryna Nessonova
Published 2021-08-01