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Westi Noria Furi
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Westi Noria Furi
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Westi Noria Furi
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1
How Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes
by
Adi Zakaria Afiff
,
Westi
Noria
Furi
,
Denyza Wahyuadi Mertoprawiro
Published 2014-05-01
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Article
2
INFLUENCE OF BRAND EQUITY AND MOVIELIKING IN OVERRIDING IMPACT OF MISLEADING BRAND PLACEMENT TOWARD BRAND ATTITUDE
by
Adi Zakaria Afiff
,
Westi
Noria
Furi
,
Denyza Wahyuadi Mertoprawiro
Published 2014-04-01
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Article
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