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Yap, SF
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Yap, SF
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1
Individual Values and Motivational Complexities In Mobile Shopping Consumption
by
Park, H
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Yap
,
SF
Published 2018
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2
Online Opinion Leadership in Negative eWOM Dissemination
by
Zhang, RM
,
Yap
,
SF
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Xu, YZ
Published 2018
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Related Subjects
Negative e-WOM; Online opinion leadership; e-WOM dissemination; Online communities
Personal value; Mobile shopping; Motivation; Hard laddering; Means-end theory
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