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Yoo, C.Y
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Yoo, C.Y
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1
Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects
by
Kim, K.K
,
Venmahavong, T.
,
Yoo
,
C.Y
,
Yoon, S.
Published 2019
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2
An analyst by any other surname: Surname favorability and market reaction to analyst forecasts
by
Jung, J.H
,
Kumar, A.
,
Lim, S.S
,
Yoo
,
C
.-
Y
Published 2019
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Related Subjects
Earnings forecast
Equity analyst
Market reaction
Motivated reasoning
Surname favorability
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