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ZI-XIN LIM
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ZI-XIN LIM
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ZI-XIN LIM
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1
The Study of the Credibility of Badminton Brand Spokesperson on Consumer Purchase Intention: A Case of YONEX Brand
by
ZI
-
XIN
LIM
,
林子忻
Published 2016
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2
The relationships between the credibility of badminton brand spokespersons, brand image, and attitudes towards consumer purchase intention.
by
Prof. Chih-Wei Lin
,
Prof. Su-Shiang Lee
,
Hua-Yi Lin
,
Zi
Xin
Lim
,
Yu-Chih Cheng
,
Prof. Shu-Chin Huang
Published 2019-08-01
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