Wykorzystanie teorii interesariuszy w procesie kształtowania strategii marketingowej organizacji sportowych

by Zygmunt Waśkowski
Published 2015-06-01

DETERMINANTS OF THE CO-CREATION OF CONSUMER VALUE ON THE SPORTS EVENT MARKET

by Zygmunt Waśkowski
Published 2020-06-01

Determinanty decyzji zakupowych nabywców na rynku produktów sportowych

by Zygmunt Waśkowski
Published 2017-07-01

Possibilities and limitations of using the customer experience management concept by universities

by Zygmunt Waśkowski
Published 2017-06-01

The utilization of the concept of relationship marketing in the process of building the ties of a university with external stakeholders

by Zygmunt Waśkowski
Published 2015-03-01

Sport activity of polish runners and the resulting marketing potential

by Zygmunt Waśkowski, Anna Jasiulewicz
Published 2017-10-01

Marketing innovations as a source of competitive advantage of the universities

by Zygmunt Waśkowski, Anna Jasiulewicz
Published 2015-12-01

Sport activity of polish runners and the resulting marketing potential

by Zygmunt Waśkowski, Anna Jasiulewicz
Published 2017-06-01

POSSIBILITIES OF BRAND PROMOTION TROUGH LIFESTYLE MOBILE SPORTS APPLICATIONS

by Anna Jasiulewicz, Ph.D., Zygmunt Waśkowski, Ph.D., D.Sc.
Published 2020-09-01