Chapter 7 Made in France and Made in Paris Luxury branding in the longue durée
Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exerc...
| Format: | eBook |
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| Language: | English |
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Taylor & Francis
2023
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| Online Access: | Open Access: DOAB: description of the publication Open Access: DOAB, download the publication |