Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient
Typical products can contribute to socio-economic development of their place of origin if they are able to take part in the logic of the global market. The aim of this research is to examine one type of innovation, the use of PDO products as ingredients, as a part of a strategy to re-launch PDO prod...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2017-01-01
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| Series: | Bio-based and Applied Economics |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/bae/article/view/3293 |