Atmospherics and the establishment of long-term customer relationships in a retail environment
With the current focus on establishing long-tenn customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly important. Determining the factors that contribute to the creation of pleasant or un...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2000-06-01
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| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/2615 |