PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA STARTUP BIKE RENTAL BANANAZ BALI

The increase in international tourist every year on the island of Bali is used by tourism entrepreneurs to help the government increase regional and the state revenues. The need for transportation for travel activities provides an opportunity for Bananaz Bali to launch the first rental application i...

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Bibliographic Details
Main Authors: Alicia Sastra Millenium, I Wayan Suardana, I Made Kusuma Negara
Format: Article
Language:Indonesian
Published: Universitas Udayana 2021-07-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/75838