Interactive Game-Content-based Storytelling for the Environment

To plan a persuasive environmental campaign, it is important to tell consumers environmental messages in an engaging manner, to encourage user participation. To explore the effective approaches to storytelling for environmental innovation, this study analyzes how varying interaction modes based on t...

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Bibliographic Details
Main Authors: Youngsoo Lee, Joosung Lee
Format: Article
Language:English
Published: MDPI AG 2020-10-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/19/8229