Exploring the Sustainability Correlation of Value Co-Creation and Customer Loyalty-A Case Study of Fitness Clubs

Fitness gyms have been gaining popularity among Taiwanese people, which means growing competitiveness for fitness gym operators and the necessity for an examination on how to maintain customer loyalty. Since workouts may require more coaching and interactions than other types of exercise, this study...

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Bibliographic Details
Main Authors: Yu-Lung Lee, Lee-Yun Pan, Chin-Hsien Hsu, De-Chih Lee
Format: Article
Language:English
Published: MDPI AG 2018-12-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/11/1/97