Exploring the Sustainability Correlation of Value Co-Creation and Customer Loyalty-A Case Study of Fitness Clubs
Fitness gyms have been gaining popularity among Taiwanese people, which means growing competitiveness for fitness gym operators and the necessity for an examination on how to maintain customer loyalty. Since workouts may require more coaching and interactions than other types of exercise, this study...
Main Authors: | Yu-Lung Lee, Lee-Yun Pan, Chin-Hsien Hsu, De-Chih Lee |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2018-12-01
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Series: | Sustainability |
Subjects: | |
Online Access: | http://www.mdpi.com/2071-1050/11/1/97 |
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